Nevada is a must-win state for both the presidential election and for keeping the Senate by re-electing Senator Jacky Rosen. A bellwether state in 10 of the last 12 elections, Nevada also has a history of razor thin election margins. Recent Nevada elections have been won or lost by 8,000 votes - numbers where efforts like the Vote Truck can make a real difference.
Nevada
2024
Campaigning is also at a pivotal moment, no one wants more texts or phone calls from strangers. "Relational campaigning” is based on the learning that the messenger is just as important as the message and has proven far more effective in getting people to vote than previous campaign outreach methods. The electoral environment is changing and the future is relational.
In Nevada, the Vote Truck is joining forces with the women at Texas Blue Action, who brought you the largest volunteer Get Out The Vote Relational program in the country. This means that the Vote Truck will take everything learned in Georgia and will add a new superpower: an innovative relational organizing program.
The Blue Action Relational program delivered 20+% better than expected results to the polls with low to mid propensity voters (often the deciding factor in very close elections) at significantly less cost. The Texas the program cost per vote was 81% less than the average campaign / paid canvasser program.
Georgia:
2020-22
Committed to making a difference in the elections of 2020, Rachel Lomas conceived and created the Vote Truck and began to take it on the road to the battleground state of Georgia. The truck made a decisive impact, registering over 1800 voters, galvanizing momentum in communities, and generating both local and national news. Celebrities like Spike Lee, Snoop Dogg, and Natalie Portman joined the effort along with local marching bands, dance troops, and chefs. The Warnock campaign embraced her return in 2022 to support the decisive run off that decided control of the Senate.
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